What Are Promotional Products?
A promotional product, sometimes called an advertising specialty, is any item or article of clothing with a custom imprint. Imprints can be any combination of logos, artwork, or straight line copy (plain old text). For most people, the first things that come to mind when you mention promotional products or ad specialties are probably imprinted mugs, imprinted pens, or custom calendars. But did you know that you could put imprints on bicycles, picnic baskets, golf bags or even camping equipment? With promotional products, the possibilities are endless... Red Canoe Promotions can put your logo on just about anything you can imagine.
What Are Promotional Products Used For?
The uses for promotional products are really endless. Here are a few examples:
- Building brand recognition
- Customer acquisition and customer retention
- Generating trade show traffic
- Business gifts
- Rewarding employees for safe work habits and achievements
- Motivating employees to perform at their best
- Creating buzz for product launches
- Uniforms and corporate imprinted apparel
- Direct mail campaigns
- Conventions
- Sales Meetings
- Fundraisers
How Can Promotional Products Help Your Company Succeed?
A great deal of research has been conducted over the years that validates the power of promotional products time and time again. Promotional products are more effective than other forms of advertising (print, TV, radio, interned ads, etc). They are capable of
stimulating all five senses, which engages the end user and leaves a lasting impression. Furthermore, promotional products give your brand multiple exposures to the target audience. With most advertising media, it's in one ear and out the other. Since your target audience keeps promotional products around (because they're useful), they're looking at your logo over and over. Your Return on Investment with promotional products is, in mast cases, much better than other advertising media. You can learn more about the profit-producing power of promotional products by reading our article "
PPPP: Promotional Products Produce Profits."
Can you afford NOT to use promotional products?